Finding new business for your print shop can be tough, but persistence and planning can go a long way towards boosting your sales. To keep your screen printing business growing, you need a strategy for drumming up new customers. Without a strategy, new customers are unlikely to find their way to you. Unless you are […]
If you notice that your company’s image is no longer aligned with your mission, it may be time for a rebrand!. Your brand is the essence of your business. Your brand is the image you present to customers and potential customers about who you are and what you do. If you have found your brand […]
It’s a scenario straight from a screen printer’s worst nightmare: You send a full order of high-quality, crisp t-shirts out the door. Days pass or even weeks, and suddenly you have an unhappy customer demanding to return the order because your perfectly laid prints are now washing out of the garments.
A carefully thought out business plan will help guide your shop toward success – here are some tips for writing one! Whether you are in the beginning stages of exploring opening your own screen printing shop or you are a seasoned screen printer whose business has been operating for years, you need a well-crafted business […]
Want to add an attractive new product to your lineup of screen printed offerings? Consider decorating umbrellas! Like most screen printing shops, your business thrives on custom t-shirt prints. You’ve embraced sweatshirts, caps and even jackets as a way to cross sell existing customers and attract new customers. You’re looking for new products to appeal to customers so you can […]
When it comes to presenting your customers with a finished product, you want to provide clean, crisp prints that accurately reflect their original designs. A lot goes into producing a quality print, but even if you have a top-of-the-line screen printing machine, the best inks and the perfect screens, you’re going to have a hard time keeping tight registration if you’re not accurately adjusting your off-contact for each job.
The best screen printing results always begin with well-executed pre-press. It’s easy to think of your screen printing press as the backbone of your operation. But remember, a press can only deliver quality prints if it’s printing through quality screens. Your screens deserve as much attention as any other part of your setup, because no […]
Different jobs are suited to different printing methods – is screen printing or pad printing more suitable for your project? Screen printing is probably the most well-known process for imprinting logos and custom designs on everything from t-shirts and sports shirts to promotional coffee mugs. There’s another option for laying down ink for custom designs: […]
Looking for creative ways to break free from traditional screen prints? Give HD printing a try! High density screen printing can make any logoed or artistic print standout. Available in plastisol, gel and even water-based varieties, high density inks are laid down in a thick layer, and they cure with crisp, sharp edges to create […]
Offering customized jackets is a benefit to screen printers, but printing them has some challenges to consider! Jackets provide great opportunity for screen printers. Jackets are a popular choice to complete a work uniform, and fall, winter and spring sports teams love to have coordinating jackets to wear on the road and on the sidelines. […]