How good are you at creating screen prints with the exact colors you’re aiming for? Are you pretty confident in your ability to reproduce the colors that you want, time and time again? If a customer came in and asked you to match a color exactly, how confident are you that you could meet the […]
Planning out a website for your screen printing shop can be overwhelming. You know how crucial an attractive, effective website is in helping people find your screen printing business online and then encouraging them to do business with you. To create that effective website, there are certain elements your website should have to make it […]
Reclaiming screens is an essential task in any screen printing shop, and the success of future prints depends on your ability to reclaim screens the right way. When screen reclamation isn’t done right, you can face pinholes, premature breakdown of stencils or a shortened lifespan of your screens. In our experience, nearly any screen printing […]
In a previous blog post, we explained why its crucial to keep the website for your screen printing business up to date, as a way to appeal to existing or prospective customers, increase your search engine rankings and keep your website secure. But knowing why it’s important to update your website isn’t the same as […]
If you’re looking for success in the world of screen printing, you need a press that’ll work hard to meet the needs of your business. If you’re a newcomer to the industry, a manual screen printing press is a good way to start.
When was the last time you updated your screen printing business’s website? Best practices used to dictate that a website required an overhaul once every three to four years, but now experts are recommending annual website updates. And that doesn’t count refreshing your website with new and relevant content, which you should be doing on […]
Halloween is the perfect time to experiment with special effects inks, especially glow-in-the-dark ink. Glow-in-the-dark ink is a fun addition to any Halloween-themed design, but it also works great year round as an interesting accent or safety feature, or as an element for evening events like nighttime “glow” runs. As far as special effects inks […]
One of the most effective ways to close a sale with your screen printing clients is with an in-person visit. Whether you’re cold-calling prospective clients or following up with a formal, pre-arranged sales call, having face-to-face time with your customers gives you time to answer all of your clients’ questions and increase their level of […]
Every screen printer knows that the demand has grown for prints with a soft hand and, often, for prints with a more subtle look. Adding water-based screen printing to your shop’s options can help you appeal to and capture customers who want the softer look and feel of water-based inks. If you’ve never used water-based […]
If you’re screen printing with plastisol ink, you might find yourself struggling to get vibrant colors in your final products. Many plastisol inks just don’t have the opacity to give you the results you’re looking for on their own.