When was the last time you updated your screen printing business’s website? Best practices used to dictate that a website required an overhaul once every three to four years, but now experts are recommending annual website updates. And that doesn’t count refreshing your website with new and relevant content, which you should be doing on […]
Halloween is the perfect time to experiment with special effects inks, especially glow-in-the-dark ink. Glow-in-the-dark ink is a fun addition to any Halloween-themed design, but it also works great year round as an interesting accent or safety feature, or as an element for evening events like nighttime “glow” runs. As far as special effects inks […]
One of the most effective ways to close a sale with your screen printing clients is with an in-person visit. Whether you’re cold-calling prospective clients or following up with a formal, pre-arranged sales call, having face-to-face time with your customers gives you time to answer all of your clients’ questions and increase their level of […]
Every screen printer knows that the demand has grown for prints with a soft hand and, often, for prints with a more subtle look. Adding water-based screen printing to your shop’s options can help you appeal to and capture customers who want the softer look and feel of water-based inks. If you’ve never used water-based […]
If you’re screen printing with plastisol ink, you might find yourself struggling to get vibrant colors in your final products. Many plastisol inks just don’t have the opacity to give you the results you’re looking for on their own.
We’ve said it before: A great screen print begins with great artwork. In a previous blog, we identified five common artwork mistakes that could be keeping you from getting the perfect print. Here are five more artwork mistakes to avoid in your screen printing shop. 1. Rushing the design process In a screen printing shop, […]
So much of your focus as a screen printer goes into perfect printing operations: Using the right off-contact, squeegee angle and pressure, and curing at the right temperature for the right amount of time. But when it comes to setting yourself up for the perfect press run, much of your success hinges on your screen printing pre-press operations.
Finding new business for your print shop can be tough, but persistence and planning can go a long way towards boosting your sales. To keep your screen printing business growing, you need a strategy for drumming up new customers. Without a strategy, new customers are unlikely to find their way to you. Unless you are […]
If you notice that your company’s image is no longer aligned with your mission, it may be time for a rebrand!. Your brand is the essence of your business. Your brand is the image you present to customers and potential customers about who you are and what you do. If you have found your brand […]
It’s a scenario straight from a screen printer’s worst nightmare: You send a full order of high-quality, crisp t-shirts out the door. Days pass or even weeks, and suddenly you have an unhappy customer demanding to return the order because your perfectly laid prints are now washing out of the garments.