If you start with a low-quality art file – one that is low resolution, too small or in the wrong file format for the job – you will end up with subpar artwork. There’s no way around this, short of recreating the design from scratch. While the standards for artwork within your shop might be high, the difficulty comes in accepting artwork from clients. When clients are submitting artwork, the temptation is to work with what they give you for the sake of being accommodating. By not maintaining your standards for the artwork you accept from customers, you ultimately do your customers a disservice. Make clear the guidelines for providing artwork to your shop, and hold customers to those guidelines. In the end, they’ll thank you for providing them with a high-quality finished product.
There’s a reason the Pantone Matching System is the gold standard, and it’s the best way to ensure that you get the colors you’re looking for in your shop. Because no two computer monitors represent colors in the same way, it’s impossible to know if you’re getting the color your customer wants, or the color that you want, without a Pantone book. Use the system internally to get the ink colors you want, and have customers who require more precise colors provide you with the Pantone Matching System color codes they want in their final prints.
If there’s a mistake in your artwork, the best place to catch it is before it’s transferred onto screens. Even on your busiest days, make sure you’re performing quality checks of your artwork every time. Double check the densities and transparencies of your colors, the halftone specifics, trapping, gradient overlaps and dot-gain compensations. The more complicated the artwork, the more in-depth your checks should be. The few minutes it takes you to check your artwork can save you a lot of time and work if you catch a mistake before it makes it to the screens or the press.
You, or your art department, might be perfectly capable of preparing any artwork that comes their way. Or, you might be able to get by with most things that come their way. Regardless of your art-preparation capabilities, it’s wise to have a back-up resource for your art department. Having a contractor or company on file to call if your art department gets overwhelmed with an influx of time-consuming separations or if an extremely complicated separation comes your way can help you accommodate any client. You never want to have to turn a job away because your art department is overwhelmed or can’t handle the preparations.
Because the artwork process used in screen printing is predominantly digital, there are constant updates and innovations. You have to take the time to keep up with industry changes. Read trade publications and websites, check out online tutorials, attend trainings or — especially if you’re self-trained and could afford to upgrade your skills — consider taking a course on using artwork programs and creating separations, either at a local college or online.
The bottom line in screen printing is that you need great artwork to create great prints. You can improve the quality of your finished products, and avoid misprints, by avoiding common artwork mistakes.
Looking for some other ways to control the quality of your screen printed products? Check out these blog posts: