When you’re establishing your business’s online presence, don’t neglect your site’s mobile performance!
Pull your website up on your smart phone or tablet. What do you see? If your screen printing website hasn’t been mobile enabled, you’re doing your business a disservice. It’s estimated that 80 percent of website traffic will come from mobile devices in 2018. If your website isn’t prepared for that, you stand to lose customers, sales and the potential for growth.
Mobile enabled websites — or “responsive” websites that adapt to the screen of the device they are being viewed on — are important for a variety of reasons. First, with the majority of customers now performing their first searches for businesses online, your mobile site will be the first impression you present to a potential customer. In fact, Google has found that 77 percent of searches for local businesses happen on mobile devices when people are at home or work, where they could be using traditional computers instead. If your site doesn’t load quickly, look aesthetically pleasing and professional, or isn’t easy to navigate, potential customers will leave to do business elsewhere. Second, since 2015, Google has factored mobile friendliness into their search-ranking algorithm. That means that your website will appear farther down in search results, making it harder for new customers to find your business, if your site isn’t mobile enabled.
You can, of course, visit your website from different devices to evaluate how it looks and how easy it is to navigate on from a smart phone or tablet. For a more thorough check, however, Google offers a test. You can find the test, along with some advice from Google on making your site more mobile friendly, here.
If you find that your website is due for a mobile makeover, there are several things you should consider, including:
How you move forward in creating a mobile-enabled website for your screen printing business will depend on how you have established your website. Through your web platform, you might be able to choose a “responsive design” option. If you have the tech skills, you might be able to follow suggestions set forth by Google or other tech advisors to make the changes necessary to make your website compatible with mobile devices. Or, if you rely on a web developer, you might have to contract out that work. Regardless of how you work to ensure the website for your screen printing business is mobile enabled, you’ll see rewards, as customers are able to find your website faster through Google searches and as they are able to navigate and place orders on your website more easily.