Anatol blog

Are you looking for a way to increase your output and your profit? Do you have lulls in your regular screen printing schedule that you’d like to fill with work?

From the traditional to the digital, you have an arsenal of marketing tools at your disposal. The reality, however, is that your biggest marketing tool is also one of the most basic elements of your business: Your website.

People have become accustomed to a constant barrage of internet advertising, from spam in their email inboxes to “sponsored” social media posts to banner and pop-up ads on every website. With such information overload, people have also become accustomed to tuning out all of that extraneous information.

As a small business owner, you may struggle to decide where to allocate a limited marketing budget, thinking it will only cover either digital or traditional marketing, not both. Which is right for you?

Once dismissed as a fad, social media marketing now should be an integral part of any small business’s marketing strategy. Through social media, businesses can connect with existing and potential customers and tailor marketing messages to their target customers.

You likely went into the screen printing business because you enjoy designing and printing – marketing probably wasn’t a skillset that was on your mind. But without effective marketing, your business can’t succeed. Your potential customers need to know who you are and understand why they should be doing business with you.

When you decide to make a go of printing t-shirts for a living, you’ll soon realize that in order to produce garments in any significant quantity, you need a conveyor dryer. But there are so many choices, from tiny tabletop models to giant industrial dryers six feet across. How do you know which is right for your shop?

One of the most effective ways to succeed in screen printing is to create a niche for your business – focusing on one particular strength and developing and marketing it to the best of your ability. Having one special skill that people can count on you to deliver is great, but you want to be careful you’re not restricting your product offerings too much.

All retailers walk a fine line with inventory. You want to have the right goods on hand to meet your customers’ needs in a timely manner, but you don’t want to get stuck with a stockroom full of merchandise that doesn’t sell for months on end. Screen printers are not exempt from this dilemma.

Samples are a staple for marketing your screen printing business, attracting customers and nabbing new orders. However, there’s a fine line between samples increasing your business and overdoing samples and eroding profits.

As a screen printer, some of your daily operation is sure to include creating artwork for customers. Keeping as much of the screen printing process as possible under your control is the key to getting good results – you have plenty of variables to deal with. However, your clients will often want to provide the artwork for their orders themselves. If your customers know what they’re doing, this can save you some time. But more often than not it can cause a big headache.

No matter the reason – customer demand, a desire to cut costs and waste, or a sense of personal responsibility – more and more businesses are doing what they can to lessen their environmental impact. When it comes to the eco-friendly trend, the screen printing industry is no exception.