A big part of keeping your customers happy is filling their orders in a timely fashion - here are some tips for doing just that.
February 23, 2018
One of the best ways to keep your screen printing customers happy and returning with additional business is to produce their orders as quickly as you can without sacrificing quality. Reducing your turnaround time is a good way to separate your business from your competition, since many screen printing orders are highly time sensitive.
Marketing your screen printed goods to hotels, resorts, festivals and other destinations can open up big sales opportunities for your business.
February 20, 2018
The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.
As a screen printing business owner, you're probably always on the lookout for new customers. But don't neglect your existing ones - retain them!
February 19, 2018
Businesses invest a lot of time in attracting new customers, often to the detriment of their existing customers. One of the best growth strategies for your screen printing business is to focus on building a loyal base of customers. Not only do loyal customers provide you with regular sales, they’ll also sing your praises and recommend your services to their friends and colleagues.
Email marketing is a valuable tool for businesses of all sizes, but you have to put in the effort to do it right!
February 16, 2018
In today's digital world, email marketing is a must for businesses large and small - and screen printing businesses are no exception. Email marketing is quick, easy, affordable and measurable, making it an invaluable addition to your existing marketing efforts. Sending out regular emails that your target market finds interesting and valuable is a great way to stay at the front of your customers' minds and give your sales a boost.
If you're not careful, scorching can ruin your screen printed garments! Here are some steps you can take to prevent excess heat from causing damage.
February 13, 2018
Screen printing requires heat. Every screen printer knows that applying the right amount of heat for the right amount of time results in a crisp screen print that’s fully bonded to your substrate. Sometimes, however, heat can prove the enemy.
Giving capillary film a try can help create more uniform screen printing stencils for sharper looking prints.
February 13, 2018
For most screen printers, liquid emulsion is the preferred tool for coating screens to make stencils. There is an alternative that’s often overlooked and undervalued: capillary film. Capillary films are sheets of hardened emulsion on a polyester backing. The emulsion side of the film is applied directly to a wetted mesh screen. The emulsion forms a firm bond with the mesh as it dries, and the backing is peeled away. From there, the printer can expose a stencil much as they would a screen coated with liquid emulsion.
New advances in technology are helping screen printing keep pace with the rise of digital printing.
February 08, 2018
Screen printing remains the top method for garment decoration for a variety of reasons. It’s a straightforward, versatile and time-tested process that’s economical for high-volume printing and delivers great results on almost any substrate. However, emerging new technologies have created some doubts about screen printing’s future. So where might the screen printing industry be headed in coming years?
Screen printing's origins can be traced back to ancient times - how did it become the thriving industry it is today?
February 08, 2018
Today’s screen printing industry seems like a completely modern endeavor, with computer-based design, commercial-grade electric screen printing machines, special effects inks, UV lights and commercial dryers. The reality, however, is that screen printing has had a long history, evolving through the ages as people look for different ways to decorate paper, material and even buildings. So how did the high-tech screen printing industry of today come about?
To maintain success at your screen printing shop, you need to identify your goals and how to accomplish them.
February 06, 2018
What are you working toward at your screen printing business? If you don’t have goals in place — and an action plan to meet them — you’re flying blind in your business. Having a goal for your business helps you to keep your focus, guides your decision making and motivates you and your staff as you work toward a common purpose.
You can find good deals on used machines, but be sure to do some careful research!
February 02, 2018
Whether it's your first screen printing machine or you're looking to add another press to your setup, it can be tempting to go the used route. Screen printing presses - especially automatic machines - are big investments and every dollar counts for your business. You can save a bundle by opting for a used press over a new model, but there is some risk involved. If you're set on purchasing pre-owned equipment, you have to do your research to make sure you're getting a solid machine.
In your quest for screen printing efficiency, you've probably considered using a dip tank to clean your screens. Is it a good decision?
February 01, 2018
How do you reclaim your screens? This might be one of the least liked jobs in the entire screen printing shop, which leads most screen printers to explore all screen cleaning options. If you’ve undertaken the search for the best way to reclaim your screens, you’ve likely come across the controversial dip tank. Some screen printers love them, touting them as time and supply savers, while other screen printers warn against them, saying they waist chemicals and produce hazardous waste.
In order to reach the goals you've set for your screen printing business, you have to keep your team moving together in the right direction - here's how.
January 29, 2018
An unmotivated staff can pose serious problems for your screen printing business. Only 33 percent of American workers report being fully engaged in their jobs, according to a Gallup report, and that majority of unmotivated workers results in more than $550 billion in lost productivity. A motivated staff keeps your screen printing shop running quickly and efficiently. And on top of that, happy, motivated employees help make your shop a pleasure to run and a pleasure to spend your work day in.
As you build a team to help your screen printing business grow, they'll look to you for leadership. Here are some tips to keep everyone working together toward common goals.
January 25, 2018
Most screen printers enter the business and open their own shops because they’re passionate about making great prints, and they know that screen printing can be a profitable business year after year. But running a business, especially as that business grows and adds employees, is about so much more than making sales and delivering a product. Your business’s success depends on your ability to lead your team toward your business vision.
While many different varieties of ink have grown in popularity in recent year, plastisol is still king. Here are some reasons why.
January 24, 2018
Plastisol ink transformed the screen printing industry when it was introduced to the market in the 1970s. Since then, plastisol has become the industry standard. Why is plastisol ink so popular?
You'll often see screen printing ink advertised as ready to use out of the container, but there's a wide variety of additives to help you handle different jobs.
January 22, 2018
When it comes to altering ink to get it to behave just how you want, ink additives can be invaluable. When you’re trying to get a print to look and feel just so, looking to create an eye-catching effect or printing on tricky substrates, screen printing ink additives are tools you can use to get your screen printing jobs to turn out just right.
While the internet has made it easier than ever to do business, it's also made businesses more susceptible to scams and fraud. Here are some tips for staying safe.
January 17, 2018
While scams and fraud meant to deprive people and businesses of their hard-earned money certainly aren’t a new concept, these days scams seem to be omnipresent. From over-the-phone scammers to credit card thieves, those who wish to do individuals and businesses harm make news daily.
Screen printing is a visual art, so it lends itself perfectly to visual social media platforms you can use to market your business.
January 17, 2018
In the digital age, marketing is constantly evolving. You probably know the importance of social media marketing for your business. At this point, every business must have a well-established Facebook page, at a minimum. But as Facebook has become a mainstay, the social media marketing audience is migrating, this time to visual social media.
Starting a screen printing business? Don't underestimate the importance of a good name!
January 09, 2018
When you start your own screen printing business, you face many challenges: Procuring the right location, finding the right equipment and formulating a business plan that will help you meet your goals. One challenge that can stump even the most prepared entrepreneur might come as a surprise: Choosing a name.
Puff printing is a tried-and-true special effect that can help you create eye-catching designs that stand out from the pack.
January 05, 2018
For those who are old enough to remember, “puff ink” brings to mind neon graphics and all-over 3D designs that were all the rage in the 1980s and early 1990s. The puff ink craze might have gone out of style with the Walkman, but that doesn’t mean puff ink doesn’t have its place in modern screen print designs. When used right, puff ink can add a fun textural element to your screen prints, and if you’ve never given this specialty ink a try, it’s time to see how puff ink can transform your screen printing.
Team sports are lucrative opportunities for apparel decorators. Here are some tips to help you take advantage of this market.
January 02, 2018
For screen printers, team apparel can generate big business. From local school sports teams to rec leagues to local colleges and universities, there’s plenty of business to be had. Contracting with a team can result in repeat business, year after year, and it brings more than just jerseys: Think warm-up gear, hats, team jackets and fan apparel. So if your screen printing shop isn’t already churning out team apparel, it’s something you should be looking into.
Tri-blend garments have grown in popularity, but they present some unique challenges for screen printers. Here are some tips for screen printing tri-blends successfully!
December 28, 2017
Tri-blend shirts have become a major force in the fashion industry since their introduction a decade ago. In the custom apparel industry, tri-blend fabrics have become a customer favorite. But these blended garments present their unique blend of decorating challenges. To be able to profit from the popularity of tri-blend garments, screen printers have to know how best to print on them.
Corporations are always in need of custom apparel to create a cohesive look - here's how your screen printing business can take advantage!
December 22, 2017
The demand for branded corporate apparel will never fade. Corporate uniforms, in particular, allow companies to create a cohesive look for their employees that solidifies the company image and helps customers identify company representatives.
Quality artwork is the main ingredient to great-looking screen prints. Avoid these common mistakes to keep your work looking sharp.
December 21, 2017
In screen printing, your final product is only as good as your artwork. Working hard to eliminate artwork mistakes — which happen in even the most experienced shops — can help your shop produce higher quality prints with more consistency. To help you create better quality control in your art department, here are some common screen printing artwork mistakes to avoid.
Mistakes happen in screen printing. Here are some steps you can take to avoid them, and limit the damage when they happen.
December 19, 2017
Would you like to decrease profit loss in your screen printing shop? Who wouldn’t! While there are limits on what you can do to reduce costs, one area you do have control over is quality control. In specific, you can save money and cut waste by reducing misprints.
As a business owner, you may be itching to expand operations - but it's important that you grow at the right time.
December 15, 2017
Operating a small apparel decorating business today presents a multitude of choices and dilemmas. It means running your operation in an era where there have never been more opportunities and challenges. If you're an established shop owner, you may be anxious to see your business grow. However, first you need to determine whether you're ready for growth.
Looking to try a cool new effect at your screen printing shop? Give flocking a shot!
December 14, 2017
Have you ever felt a soft, velvet-like screen print and wondered how the image was created? Flock printing, or flocking, creates a unique, soft texture on garments, cardstock and even on car interiors.
Copyright laws can be confusing, and the consequences of breaking them can be costly. Here are some tips to protect yourself and your work!
December 12, 2017
Screen printers make a living from reproducing images. Some screen printers lay down a majority of original prints, while others might rely solely on images provided by customers. Whichever end of the spectrum your shop lands on, you need to what to do to protect your shop from copyright infringement.
The holidays are a busy time! Here some tips to get ahead and keep yourself from feeling overwhelmed.
December 08, 2017
At this point in the year, everyone has been caught up in the holiday rush. From mid-November through the new year, screen printers can expect to see higher order volumes, special requests for out-of-the-box gifts and last minute rush orders. Even for seasoned screen printers, managing the holiday season can present a challenge. By using some simple strategies, you can successfully navigate the holiday season in your screen printing business.
Opening your own screen printing shop can be a challenge. Here are some tips to get you started!
December 06, 2017
Screen printing can be a fun and challenging business venture, and it can be a serious money maker. Just like any business, however, there are important steps to take to find success with a screen printing business, as well as pitfalls to avoid to prevent business failure.
Want to give your sales a boost? Here's why you should consider creating an online store!
December 04, 2017
Regardless of how small or large your screen printing business is, or who your typical customer is, an online store can help you to grow and maintain your business. Online stores are easy to set up and manage, thanks to specialized software, apps and websites created just for this purpose.
Your screen tension directly influences the quality of your prints - here are some of the root causes of poor tension.
November 28, 2017
One of the most often overlooked details in screen printing is mesh tension. While brand new screens might print great, over time, your mesh tension will wear down. Poorly tensioned screens can have a major impact on print quality, even if it’s hard to notice that the mesh has become loose or saggy.
To make high quality stencils that hold up over the course of a long print run, you need to properly expose your screens.
November 27, 2017
There are a lot of variables that go into exposing a screen for screen printing. The opacity of your film positive, your emulsion, the type of exposure unit you’re using and even the age of your exposure unit all will affect the amount of time you need to expose your screens and the success of your stencil.
Making sure to follow OSHA rules and regulations is a good way to keep yourself and your employees safe and healthy.
November 20, 2017
You want your employees to be safe while working in your screen printing shop. While OSHA regulations can occasionally feel burdensome, they are designed to do just that. And on top of keeping employees safe, following OSHA regulations makes good business sense.
If you're looking to create finely detailed screen prints, you need high performance stencils. Here are some factors to pay attention to!
November 17, 2017
Before you can create high quality prints, you have to create high quality stencils. However, this is often easier said than done. There are many, many variables that go into creating the right stencil for the job, and some of these factors are easy to overlook. First, you need to right emulsion, then you need to apply it correctly.
If you find artwork preparation is taking up too much of your time, color separation software can make your life easier.
November 14, 2017
Color separations are part of the daily grind in any screen printing shop. If you’re finding that your manual separations are taking up too much of your time, or if you’re ready to graduate to more intricate prints that require more complicated separations, it might be time to invest in color separation software for your shop.
When you're looking for a little more detail in your prints than standard spot color, halftones can open up new possibilities.
November 13, 2017
Nearly all printers begin with simple, color-blocked prints, laying down one to three colors at a time. While there’s certainly plenty of money to be made, and plenty of designs to be made, by printing spot colors, many screen printers look to advance their skills and try new techniques.
Vector graphics can give you the versatility you need to ensure high quality screen printing.
November 10, 2017
Designing artwork for screen printing is not always a straightforward job. In order to create a great-looking print, you need art that's up to the task. Making an effort to use vector images whenever possible can help keep you avoid some headaches throughout the screen printing process.
Static electricity can cause havoc in your print shop - here are some tips for keeping it under control.
November 08, 2017
Every winter — when the moisture in the air drops outside and furnaces further dry the indoor air — static electricity abounds. Unfortunately for printers, print shops create the perfect environment for the generation of static electricity.
Perfecting your loading technique will help speed up your screen printing production and cut down on misprints.
November 06, 2017
Loading shirts onto the screen printing press the right way — that is, with the shirt straight and properly positioned for the print — can be a challenge, especially for novice screen printers. Screen printers have to master the skill of loading shirts the right way. Your press-loading technique impacts how quickly you can print, as well as the amount of discarded prints you’ll have due to crooked or off-center prints.
Both screen printing and dye sublimation have their advantages, so how do you choose between them?
October 27, 2017
If you're familiar with the garment decoration or promotional product industry, you know there's no shortage of methods used to apply a design to a t-shirt, sign or other item. Screen printing is one of the most well-established and time-tested methods. However, dye sublimation is a newer technology that has made rapid gains in the industry in recent years.
As a screen printer, you know there's a huge market for custom shirts. But pants can be a great opportunity too!
October 26, 2017
If you have mastered printing on sweatshirts, t-shirts and polos, it’s time to consider what other items you could offer to help expand your screen printing business. Screen printed sweatpants, yoga pants and athletic pants are perennial favorites for athletic teams and clubs, and as spirit wear and promotional items.
Color separations are vital to the screen printing process, but they can be tricky! Here are the basics to get you started.
October 25, 2017
For many screen printers, dealing with color separations presents on ongoing battle. From understanding the different types of color separations and knowing when to use them to knowing how to troubleshoot tricky separations, many screen printers struggle to consistently produce successful color separations. From basics to overcoming obstacles, here is our guide to screen printing color separations.
Garment printers can benefit in big ways from RIP software. Here are some ways it can help you!
October 20, 2017
Most screen prints involve laying down simple designs with finite borders, one color at a time. But every screen printer has to deal with more complex prints from time to time, whether it’s a four-color process job or a print with gradient tones for special effects.
Looking to add a manual screen printing press to your screen printing shop? Learn how to choose the perfect model!
October 18, 2017
If you're reading this, it's time to move up to a larger manual screen printing press, add one to your screen printing arsenal, or replace an older, worn out model.
Having a library of stock art to choose from can speed up the design process in your shop.
October 17, 2017
In screen printing, as in most businesses, the faster you can get your work done, the more jobs you can take on and the more money you stand to make. One common bottleneck in the screen printing shop comes in art creation.
Here's a helpful guide for determining how many colors and stations you need in your screen printing press.
October 13, 2017
When shopping for a screen printing press, there are many variables you'll have to take into account. One of the most important decisions to make is how many colors and stations you want.
Taking advantage of e-commerce can give garment decorators a big sales advantage. Here are some tips to get started!
October 12, 2017
Even for established screen printers, opening your business to online sales can help you to boost your profits. Opening an online store can attract new customers and create a new source of revenue to help you through normal seasonal lulls.
Two of the most popular garment decoration methods both have their benefits. Which is best for your project?
October 11, 2017
Custom garment makers often line up on each side of the debate: Screen printing versus heat transfers. While the issue is one that can divide, the reality is that both types of garment decorating have their merits.
One of the biggest keys to success in any business is building a positive work culture.
October 06, 2017
During the day to day operation of your screen printing business, it's easy to get so busy working in your business that you forget to work on your business. As a business owner, if you have a team of employees working under you, it should free up time for you to step back from the fine details and take a look at improving the big picture.
Hiring temporary employee can be a good way to take the pressure off an overworked screen printing staff.
October 05, 2017
Screen printers know that there’s an ebb and flow to the business; each year, business seems to pick up in the spring and summer and into the fall, as sports teams, schools, festivals and special events seek custom apparel. Though you know busy periods happen, knowing how to prepare for them can be more difficult.
Temperature is one of the most important variables in screen printing. Here are some tips for measuring it!
October 03, 2017
For all of the work that goes into creating the perfect screen print, perhaps the biggest element that determines the success or failure of a print is heat. The right flash temperature determines the integrity of your underbase, or whether a heat transfer will, well, transfer. Getting your ink to the ideal curing temperature for the correct amount of time determines whether your finished print will crack, peel or wash out.
The ubiquitous canvas tote bag can be a great canvas for your screen printing!
September 29, 2017
In order to grow your screen printing business, it’s important to keep an eye out for new products you can add to your list of offerings. One customizable item that continues to grow in popularity is the reusable canvas tote bag.
Safety should always be the top priority in your shop! Learn more about best practices for protecting yourself and your workers.
September 28, 2017
Are you doing everything you can to keep employees safe in your screen printing shop? While our previous blog shared tips for protecting employee health and safe handling of screen printing chemicals, there's one more danger to consider in your shop: Your screen printing equipment.
Here are some key tips for maintaining a healthy shop environment at your screen printing business.
September 25, 2017
Screen printing shops are full of dangers. Screen printers work with flammable substances, toxic chemicals, high-powered heating units and heavy machinery.
Separate yourself from the competition by crafting a personal image for your business!
September 22, 2017
Screen printing is all about personalization. Your clients use custom-printed products to make themselves or their businesses stand out. Are you following their example?
As the weather gets colder, the demand for sweaters heats up! Here's a primer on the world of fleece.
September 19, 2017
To order the right garments for your screen printing shop, you have to understand different fabrics. While our previous blog post provides a primer on general fabric basics, there’s one type of fabric that warrants its own discussion: fleece.
All shirts aren't created equal! Here are some of the key characteristics that define your garments.
September 18, 2017
Any screen printer who sets out to find a basic t-shirt to use as a go-to substrate will quickly be faced with the reality of garment selection: there is no such thing as a basic t-shirt.
Old habits can be hard to break, but you shouldn't let these common issues hold you back!
September 08, 2017
Everybody makes mistakes, but in the screen printing business, mistakes can cost you money.
A busy shop can be an overwhelming place - here are some ways you can stay on top of your orders!
September 07, 2017
As a screen printer, you know that customers want their orders filled as quickly as possible with no sacrifice in print quality. Meeting your deadlines is key to keeping your customers happy (and coming back for more business).
Reducing your business's operating costs can lift your profits - here are some ideas to consider!
September 07, 2017
“You have to spend money to make money,” but all business owners know that balancing costs is a must when it comes to maximizing profits.
Printing with white ink can be deceptively difficult - here are some tips to help you out!
September 01, 2017
Screen printing with white ink can frustrate even experienced screen printers. The same printing process you use with darker inks on lighter substrates can lead to blurred, fibrillated, heavy-handed or undercured prints when used to print white ink on darker substrates.
Creating and drawing from a detailed library of your screen printing experiences will help you overcome future challenges.
August 31, 2017
From time to time, screen printing will throw some challenges at you that leave you guessing. How can you overcome particularly difficult jobs?
Looking to give your business a boost? Here are some more tips to pick things up!
August 30, 2017
As the saying goes, if you’re not moving forward, you’re moving backward. That’s as true in a screen printing business as it is in any business.
Planning your shop's layout might seem overwhelming, but it'll help you create an efficient, profitable business!
August 25, 2017
To be truly successful in screen printing, you need to work as efficiently as possible. This doesn't only mean choosing the right equipment for your needs, it also means arranging your equipment and supplies in a smart, organized way.
Find your business cooling down with the weather? Here are some steps to get through the lull!
August 24, 2017
Every industry falls victim to a slow season, and screen printing is no exception. For screen printers, usually the lull comes during the cold winter months, when people are busy with the holidays, the weather doesn’t call for t-shirts and the demand for promotional apparel for sports teams, summer camps and charity events comes nearly to a halt.
If you notice your screen prints are less vibrant or fuzzier than usual, fibrillation may be to blame.
August 22, 2017
Successful screen printing depends on quality control. By following the right steps and using the right products, any screen printer can create quality prints that satisfy their customers.
Getting started screen printing on plastic can open up a whole world of opportunities for your business.
August 18, 2017
When you think of screen printing, the first application that comes to mind is probably textile decoration. But printing on fabric only scratches the surface of screen printing's capabilities.
Digital transfers can be an easy and cost effective way to decorate garments using many tools you've probably already got in your shop!
August 17, 2017
Are you looking for a way to up your sales by offering additional products to your screen printing customers? Do you hate turning down small-batch screen printing jobs just because the order size doesn’t make them profitable enough?
Want to assemble an effective screen printing team? Learn how to find the best-fitting employees for your business!
August 15, 2017
For a lot of business owners and managers, the hiring process can be intimidating. It’s difficult to know which applicants will become fantastic employees.
Expecting the unexpected is a way of life for screen printers. When things go wrong, insurance can offer you some peace of mind.
August 11, 2017
Many people view insurance as a real pain - and in some respects, it can be. But it can also provide you with a valuable safety net.
Learn some helpful steps you can take toward assuring the quality of your screen printed products from start to finish.
August 10, 2017
As a screen printer, your biggest concern is certainly a quality print for your customer. While this is important, today’s marketplace often demands more from vendors.
There's no shortage of fabric options out there - learn how to choose shirts that'll keep your customers happy!
August 09, 2017
For what seems like all of screen printing’s history, screen printers have laid down their art on basic cotton shirts. While basic cotton still might be the industry standard, there are countless shirt options available for screen printing.
Your local colleges and universities represent a huge opportunity to sell your screen printed products!
August 04, 2017
Colleges and universities offer a vast opportunity for marketing your screen-printed goods.
A shirt doesn't have to be old to look like it's been well loved! Here are some tips for achieving distressed screen printing.
August 03, 2017
People want cozy, comfortable, lived-in looking screen prints. The vintage t-shirt trend seems to be here to stay. That means if you're in the screen printing business, you'd better understand how to create vintage screen prints.
A darkroom is one of the most important areas of a screen printing shop...here are some tips for setting one up!
August 01, 2017
One of the most misunderstood — and often overlooked — elements of a screen printing shop is the darkroom.
Starting a screen printing business can seem overwhelming, but planning for the essentials can make it easier.
July 28, 2017
If you’ve been thinking about starting your own screen printing business, you’ve likely been wondering just what you need to get your screen printing shop up and running.
July 27, 2017
Flash cure units are a mainstay in nearly every screen printing shop. They’re crucial when it comes to printing a white underbase or when printing abutting or overlapping colors.
Screen printing can be challenging enough on a smooth, flat surface - don't let fasteners and seams get in your way!
July 24, 2017
In our previous blog, we discussed tips for printing on hoodies and zippered or buttoned sweatshirts. The usual tactic when dealing with the unique terrain of these garments is to adjust artwork to avoid buttons, zippers and seams.
T-shirts might be the mainstay of screen printing, but when the weather cools down, hoodies are a popular choice.
July 20, 2017
Hoodies — whether pullover, quarter zips or full zips — are perennial favorites when it comes to screen printing garments. And while screen printed sweatshirts, jackets and fleeces are ubiquitous, that’s not to say that the garments are easy to screen print.
Being complacent with safety in your screen printing shop is a recipe for trouble.
July 18, 2017
In screen printing, safety comes first. The well-being of your press operators and other employees is often contingent upon their knowledge of and familiarity with the equipment they're using.
Looking to add a new technique to your garment decoration repertoire? Consider foil!
July 17, 2017
Are you looking to add effects to your screen prints that make them stand out? Foil might be what you’re looking for - a simple and cost-effective way to make trendy, eye-catching designs.
Quartz flash cure settings can be difficult to get just right. Here's a guide to help you get started!
July 13, 2017
By Michael Jirasek
I remember the first time I worked with a quartz flash. It was a little scary! Flash settings can be tricky and require attention to detail. However, the payoff in increased production more than makes up for the learning curve. Here's a general guide to help you find the right quartz flash settings for your print jobs.
Nylon presents some challenges to screen printers, but its wide variety of applications represent a lucrative opportunity!
July 11, 2017
Nylon products offer ample opportunity for screen printing orders. Jackets, banners, tote bags, brief cases, luggage, sports bags and umbrellas are perpetually popular items for promoting sports teams, businesses and events. But that’s not to say that printing on nylon is without its problems.
You can't make a profit from your screen printing business if you don't understand your costs!
July 10, 2017
How many times have you asked yourself, "I wonder how much I made on that screen printing job?" In order to find out, you really have to answer two different questions: What did I charge for the job and what were the total expenses incurred? The answer to the first question is relatively easy; it's the total of your invoice less applicable taxes. The second question is a little more difficult to answer, as there's a multitude of costs that go into your business and screen printing production.
In order to market your screen printing business effectively, it's important to understand your audience!
June 30, 2017
Who are you selling your screen printed apparel to? Who are you trying to sell it to? You might have set up your screen printing shop with the simple goal of selling screen printed goods. But to execute an effective business plan and lead your shop toward success, you have to know your target market, or who is most likely to order your goods.
Check out some tips for screen printing eye-catching designs with metal flake ink!
June 28, 2017
Screen printing is a competitive industry, so it's important to always be on the lookout for ways to separate your business from the pack. It's hard to attract new customers (and retain existing ones) if you can't catch their eye...and giving metal flake ink a try can help you do just that!
Looking to expand your screen printing product line? Don't forget about your smallest customers!
June 26, 2017
Children's wear has always been a large component of the screen printing market. Sports jerseys, school apparel and child-sized souvenir and promotional clothing are the bread and butter of many screen printing shops.
Hesitant about lowering your prices? It's understandable, but a timely discount can help increase your sales.
June 22, 2017
Knowing when to raise your prices can help you protect profit margins. Knowing when and how to lower your prices through sales and promotions, on the other hand, can help you boost sales and attract new customers to your screen printing shop.
Reducing waste in your shop not only helps the environment, it helps your bottom line!
June 20, 2017
Running an efficient screen printing shop starts with reducing your waste. A print shop generates many different kinds of waste, from misprinted shirts to leftover ink and chemicals to cardboard boxes and other containers. And eliminating this waste isn't always a straightforward process; some screen printing byproducts are potentially hazardous and require special attention. How do you get it all under control?
Raising your prices can be intimidating. When's the right time and how do you execute an increase successfully?
June 19, 2017
Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.
Looking to expand your screen printed offerings? Glass and ceramic substrates could be the way to go!
June 15, 2017
Growing your screen printing business happens in one of two ways: You expand your client base or you expand the services you offer. While marketing your current services to new customers will no doubt help you increase your business, offering new products and services provides the best of both worlds, as you can sell more to your existing clients and attract new clients with your expanded offerings.
Want to get started screen printing workwear? You may find it's not quite like printing t-shirts!
June 14, 2017
The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they're part of a team, they also require clothing that keeps them safe.
Don't be afraid to flaunt a selection of your best work when you try to land new screen printing business.
June 12, 2017
The quality of your screen prints doesn't matter if you're not showcasing your products in an attractive way to your clients and potential clients.
Think screen printing is only used for decorating promotional items? You might be surprised!
June 08, 2017
When you hear "screen printing", your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you're a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on screen printing's traditional turf. The good news is that there's much more to screen printing than apparel and promotional items.
To reduce your screen printing shop's environmental impact and avoid potential penalties, you have to understand how to properly dispose of your ink.
June 07, 2017
Even though the ingredients of most textile inks have become more eco-friendly over the years, it's important to remember that they contain certain industrial chemicals. The disposal of these chemicals is usually closely regulated and often strictly enforced.
Upgrading from a manual to an automatic screen printing press is a big decision. Here are some factors to consider!
June 05, 2017
Is your screen printing shop ready to upgrade to an automatic screen printing press? If you're consistently struggling to keep up with customer demand on your current manual setup, or if you've hit the point where you feel you need to increase your staffing, it's probably time to start seriously considering an automatic press.
When you're looking for screen prints that really perform, silicone inks can give you the edge you need.
June 02, 2017
As the demands of decorating performance wear increasingly cross over into the world of fashion, it's become necessary to develop new inks for screen printing. Given the strength and extreme stretch of many of these fabrics, it can be difficult to get the desired result, even with special additives. In response to these challenges, a number of ink manufacturers have developed silicone based inks.
Matching your printed colors to your customers' demands can be a challenge. Here are some tips to make it easier!
May 31, 2017
If you've ever tried to create the perfect color for a persnickety customer, you know color matching ink for screen printing can be a complicated proposition. Sure you have color matching systems to guide you, but many factors can interfere with color matching in screen printing.
Consider adding services like relabeling and custom packaging to help attract customers looking for retail-ready products.
May 30, 2017
In the competitive world of screen printing, you have to offer services to your customers that make your screen printing business stand out. Finishing services - such as relabeling, hang tagging, bagging or specialty packing - could be what makes a potential customer choose your shop over a competitor's.
While an automatic press can give your shop a big boost, a manual press remains a vital piece of equipment.
May 18, 2017
An automatic screen printing press is an exciting addition to any shop's production floor. Automatic presses speed up production time, so press runs that used to take a day now only take hours. However, screen printing shops that adopt automatics shouldn't be too fast to retire their manual screen printing presses.