SCREEN PRINTING

A screen printer needs the right tools, and one of the most important screen printing tools is the squeegee. There are several variables to consider when selecting a squeegee, and it’s important to understand how each affects your prints so you can choose the right squeegee for each job.

Screen printing customers have been increasingly demanding a softer hand feel to their printed t-shirts. Many apparel screen printers have turned to water-based and discharge ink to achieve the soft, retro prints customers request. But plastisol can get the job done too!

It’s that time of year when the weather is at its most unpredictable, and that means you should be prepared for all the different ways it can affect your screen printing! It’s easy to overlook the role that temperature and humidity play in regard to printing results, but they’re important factors.

If you’re ready to challenge yourself — and make your shop stand out — halftone printing could be for you. With halftone prints, you can create shaded effects and photorealistic images on garments.

As you strive to maintain top quality in your screen printing, one of the most important factors to achieving great looking prints is also one of the easiest to overlook: Your screen tension.

We all know that screen printing with water-based ink brings some challenges. One of the biggest challenges of water-based ink is fighting stencil breakdown during printing.

From the traditional to the digital, you have an arsenal of marketing tools at your disposal. The reality, however, is that your biggest marketing tool is also one of the most basic elements of your business: Your website.

People have become accustomed to a constant barrage of internet advertising, from spam in their email inboxes to «sponsored» social media posts to banner and pop-up ads on every website. With such information overload, people have also become accustomed to tuning out all of that extraneous information.

Most of the time, reclaiming your screen printing screens is a pretty straightforward task. But occasionally you’ll run into an issue that can affect your print quality if not dealt with quickly: ghosting.

As a small business owner, you may struggle to decide where to allocate a limited marketing budget, thinking it will only cover either digital or traditional marketing, not both. Which is right for you?

Once dismissed as a fad, social media marketing now should be an integral part of any small business’s marketing strategy. Through social media, businesses can connect with existing and potential customers and tailor marketing messages to their target customers.

You likely went into the screen printing business because you enjoy designing and printing — marketing probably wasn’t a skillset that was on your mind. But without effective marketing, your business can’t succeed. Your potential customers need to know who you are and understand why they should be doing business with you.