Today’s screen printing shops are filled with advanced technology and sophisticated screen printing equipment. You separate your colors on computers and make your stencils with top-quality HD machines. You can find inks custom formulated to achieve just about any desired effect, and oftentimes, prints are laid down by automatic presses. You flash cure with high-powered […]
To succeed in your screen printing business, you need to meet your customers’ demands. You need to be able to provide your customers with quality screen printing, delivered on time – that doesn’t only require screen printing equipment, but also a wide variety of supplies, from squeegees, screens and adhesive to ink, emulsion and reclaiming […]
Planning out a website for your screen printing shop can be overwhelming. You know how crucial an attractive, effective website is in helping people find your screen printing business online and then encouraging them to do business with you. To create that effective website, there are certain elements your website should have to make it […]
In a previous blog post, we explained why its crucial to keep the website for your screen printing business up to date, as a way to appeal to existing or prospective customers, increase your search engine rankings and keep your website secure. But knowing why it’s important to update your website isn’t the same as […]
When was the last time you updated your screen printing business’s website? Best practices used to dictate that a website required an overhaul once every three to four years, but now experts are recommending annual website updates. And that doesn’t count refreshing your website with new and relevant content, which you should be doing on […]
One of the most effective ways to close a sale with your screen printing clients is with an in-person visit. Whether you’re cold-calling prospective clients or following up with a formal, pre-arranged sales call, having face-to-face time with your customers gives you time to answer all of your clients’ questions and increase their level of […]
Finding new business for your print shop can be tough, but persistence and planning can go a long way towards boosting your sales. To keep your screen printing business growing, you need a strategy for drumming up new customers. Without a strategy, new customers are unlikely to find their way to you. Unless you are […]
If you notice that your company’s image is no longer aligned with your mission, it may be time for a rebrand!. Your brand is the essence of your business. Your brand is the image you present to customers and potential customers about who you are and what you do. If you have found your brand […]
A carefully thought out business plan will help guide your shop toward success – here are some tips for writing one! Whether you are in the beginning stages of exploring opening your own screen printing shop or you are a seasoned screen printer whose business has been operating for years, you need a well-crafted business […]
Different jobs are suited to different printing methods – is screen printing or pad printing more suitable for your project? Screen printing is probably the most well-known process for imprinting logos and custom designs on everything from t-shirts and sports shirts to promotional coffee mugs. There’s another option for laying down ink for custom designs: […]
