screen printing industry

From time to time, screen printing will throw some challenges at you that leave you guessing. How can you overcome particularly difficult jobs?

As the saying goes, if you’re not moving forward, you’re moving backward. That’s as true in a screen printing business as it is in any business.

Every industry falls victim to a slow season, and screen printing is no exception. For screen printers, usually the lull comes during the cold winter months, when people are busy with the holidays, the weather doesn’t call for t-shirts and the demand for promotional apparel for sports teams, summer camps and charity events comes nearly to a halt.

Are you looking for a way to up your sales by offering additional products to your screen printing customers? Do you hate turning down small-batch screen printing jobs just because the order size doesn’t make them profitable enough?

For a lot of business owners and managers, the hiring process can be intimidating. It’s difficult to know which applicants will become fantastic employees.

Many people view insurance as a real pain – and in some respects, it can be. But it can also provide you with a valuable safety net.

Colleges and universities offer a vast opportunity for marketing your screen-printed goods.

How many times have you asked yourself, «I wonder how much I made on that screen printing job?» In order to find out, you really have to answer two different questions: What did I charge for the job and what were the total expenses incurred? The answer to the first question is relatively easy; it’s the total of your invoice less applicable taxes. The second question is a little more difficult to answer, as there’s a multitude of costs that go into your business and screen printing production.

Who are you selling your screen printed apparel to? Who are you trying to sell it to? You might have set up your screen printing shop with the simple goal of selling screen printed goods. But to execute an effective business plan and lead your shop toward success, you have to know your target market, or who is most likely to order your goods.

Children’s wear has always been a large component of the screen printing market. Sports jerseys, school apparel and child-sized souvenir and promotional clothing are the bread and butter of many screen printing shops.

Knowing when to raise your prices can help you protect profit margins. Knowing when and how to lower your prices through sales and promotions, on the other hand, can help you boost sales and attract new customers to your screen printing shop.

Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.