Anatol Blog

Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.

The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they’re part of a team, they also require clothing that keeps them safe.

The quality of your screen prints doesn’t matter if you’re not showcasing your products in an attractive way to your clients and potential clients.

When you hear «screen printing», your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you’re a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on screen printing’s traditional turf. The good news is that there’s much more to screen printing than apparel and promotional items.

Is your screen printing shop ready to upgrade to an automatic screen printing press? If you’re consistently struggling to keep up with customer demand on your current manual setup, or if you’ve hit the point where you feel you need to increase your staffing, it’s probably time to start seriously considering an automatic press.

As the demands of decorating performance wear increasingly cross over into the world of fashion, it’s become necessary to develop new inks for screen printing. Given the strength and extreme stretch of many of these fabrics, it can be difficult to get the desired result, even with special additives. In response to these challenges, a number of ink manufacturers have developed silicone based inks.

If you’ve ever tried to create the perfect color for a persnickety customer, you know color matching ink for screen printing can be a complicated proposition. Sure you have color matching systems to guide you, but many factors can interfere with color matching in screen printing.

In the competitive world of screen printing, you have to offer services to your customers that make your screen printing business stand out. Finishing services – such as relabeling, hang tagging, bagging or specialty packing – could be what makes a potential customer choose your shop over a competitor’s.

An automatic screen printing press is an exciting addition to any shop’s production floor. Automatic presses speed up production time, so press runs that used to take a day now only take hours. However, screen printing shops that adopt automatics shouldn’t be too fast to retire their manual screen printing presses.

You’ve decided to go for it and make contract printing a part of your business. You know it’ll be very competitive, so you’ve got to carefully evaluate what you’ll offer and at what cost.

There are countless screen printing inks that claim to be «ready for use», but in reality almost all inks require some care before they hit your press. Whether you’re seeking the right consistency, the right color or a special effect, there are proper ways to get your ink ready for printing.

There’s an old adage: «Keep your eye upon the doughnut and not upon the hole». Of course, with screen printing it’s sort of reversed, as it’s most important to keep your eye on the holes in your screen mesh.