Anatol blog

Are you looking to add effects to your screen prints that make them stand out? Foil might be what you’re looking for – a simple and cost-effective way to make trendy, eye-catching designs.

By Michael Jirasek

I remember the first time I worked with a quartz flash. It was a little scary! Flash settings can be tricky and require attention to detail. However, the payoff in increased production more than makes up for the learning curve. Here’s a general guide to help you find the right quartz flash settings for your print jobs.

Nylon products offer ample opportunity for screen printing orders. Jackets, banners, tote bags, brief cases, luggage, sports bags and umbrellas are perpetually popular items for promoting sports teams, businesses and events. But that’s not to say that printing on nylon is without its problems.

How many times have you asked yourself, “I wonder how much I made on that screen printing job?” In order to find out, you really have to answer two different questions: What did I charge for the job and what were the total expenses incurred? The answer to the first question is relatively easy; it’s the total of your invoice less applicable taxes. The second question is a little more difficult to answer, as there’s a multitude of costs that go into your business and screen printing production.

Who are you selling your screen printed apparel to? Who are you trying to sell it to? You might have set up your screen printing shop with the simple goal of selling screen printed goods. But to execute an effective business plan and lead your shop toward success, you have to know your target market, or who is most likely to order your goods.

Screen printing is a competitive industry, so it’s important to always be on the lookout for ways to separate your business from the pack. It’s hard to attract new customers (and retain existing ones) if you can’t catch their eye…and giving metal flake ink a try can help you do just that!

Children’s wear has always been a large component of the screen printing market. Sports jerseys, school apparel and child-sized souvenir and promotional clothing are the bread and butter of many screen printing shops.

Knowing when to raise your prices can help you protect profit margins. Knowing when and how to lower your prices through sales and promotions, on the other hand, can help you boost sales and attract new customers to your screen printing shop.

Running an efficient screen printing shop starts with reducing your waste. A print shop generates many different kinds of waste, from misprinted shirts to leftover ink and chemicals to cardboard boxes and other containers. And eliminating this waste isn’t always a straightforward process; some screen printing byproducts are potentially hazardous and require special attention. How do you get it all under control?

Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.

The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they’re part of a team, they also require clothing that keeps them safe.

The quality of your screen prints doesn’t matter if you’re not showcasing your products in an attractive way to your clients and potential clients.