screen printing industry

The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they’re part of a team, they also require clothing that keeps them safe.

The quality of your screen prints doesn’t matter if you’re not showcasing your products in an attractive way to your clients and potential clients.

When you hear «screen printing», your mind probably goes to decorative applications: t-shirts, sweatshirts, hats and signs. If you’re a screen printing professional, you might be concerned about the future of your craft, as other printing methods like direct-to-garment printing have encroached on screen printing’s traditional turf. The good news is that there’s much more to screen printing than apparel and promotional items.

In the competitive world of screen printing, you have to offer services to your customers that make your screen printing business stand out. Finishing services – such as relabeling, hang tagging, bagging or specialty packing – could be what makes a potential customer choose your shop over a competitor’s.

You’ve decided to go for it and make contract printing a part of your business. You know it’ll be very competitive, so you’ve got to carefully evaluate what you’ll offer and at what cost.

Are you looking for a way to increase your output and your profit? Do you have lulls in your regular screen printing schedule that you’d like to fill with work?

From the traditional to the digital, you have an arsenal of marketing tools at your disposal. The reality, however, is that your biggest marketing tool is also one of the most basic elements of your business: Your website.

People have become accustomed to a constant barrage of internet advertising, from spam in their email inboxes to «sponsored» social media posts to banner and pop-up ads on every website. With such information overload, people have also become accustomed to tuning out all of that extraneous information.

As a small business owner, you may struggle to decide where to allocate a limited marketing budget, thinking it will only cover either digital or traditional marketing, not both. Which is right for you?

Once dismissed as a fad, social media marketing now should be an integral part of any small business’s marketing strategy. Through social media, businesses can connect with existing and potential customers and tailor marketing messages to their target customers.

You likely went into the screen printing business because you enjoy designing and printing – marketing probably wasn’t a skillset that was on your mind. But without effective marketing, your business can’t succeed. Your potential customers need to know who you are and understand why they should be doing business with you.

One of the most effective ways to succeed in screen printing is to create a niche for your business – focusing on one particular strength and developing and marketing it to the best of your ability. Having one special skill that people can count on you to deliver is great, but you want to be careful you’re not restricting your product offerings too much.