Anatol blog

An unmotivated staff can pose serious problems for your screen printing business. Only 33 percent of American workers report being fully engaged in their jobs, according to a Gallup report, and that majority of unmotivated workers results in more than $550 billion in lost productivity. A motivated staff keeps your screen printing shop running quickly and efficiently. And on top of that, happy, motivated employees help make your shop a pleasure to run and a pleasure to spend your work day in.

Most screen printers enter the business and open their own shops because they’re passionate about making great prints, and they know that screen printing can be a profitable business year after year. But running a business, especially as that business grows and adds employees, is about so much more than making sales and delivering a product. Your business’s success depends on your ability to lead your team toward your business vision.

While scams and fraud meant to deprive people and businesses of their hard-earned money certainly aren’t a new concept, these days scams seem to be omnipresent. From over-the-phone scammers to credit card thieves, those who wish to do individuals and businesses harm make news daily.

In the digital age, marketing is constantly evolving. You probably know the importance of social media marketing for your business. At this point, every business must have a well-established Facebook page, at a minimum. But as Facebook has become a mainstay, the social media marketing audience is migrating, this time to visual social media.

When you start your own screen printing business, you face many challenges: Procuring the right location, finding the right equipment and formulating a business plan that will help you meet your goals. One challenge that can stump even the most prepared entrepreneur might come as a surprise: Choosing a name.

For screen printers, team apparel can generate big business. From local school sports teams to rec leagues to local colleges and universities, there’s plenty of business to be had. Contracting with a team can result in repeat business, year after year, and it brings more than just jerseys: Think  warm-up gear, hats, team jackets and fan apparel. So if your screen printing shop isn’t already churning out team apparel, it’s something you should be looking into.

The demand for branded corporate apparel will never fade. Corporate uniforms, in particular, allow companies to create a cohesive look for their employees that solidifies the company image and helps customers identify company representatives.

Operating a small apparel decorating business today presents a multitude of choices and dilemmas. It means running your operation in an era where there have never been more opportunities and challenges. If you’re an established shop owner, you may be anxious to see your business grow. However, first you need to determine whether you’re ready for growth.

Screen printers make a living from reproducing images. Some screen printers lay down a majority of original prints, while others might rely solely on images provided by customers. Whichever end of the spectrum your shop lands on, you need to what to do to protect your shop from copyright infringement.

At this point in the year, everyone has been caught up in the holiday rush. From mid-November through the new year, screen printers can expect to see higher order volumes, special requests for out-of-the-box gifts and last minute rush orders. Even for seasoned screen printers, managing the holiday season can present a challenge. By using some simple strategies, you can successfully navigate the holiday season in your screen printing business.

Screen printing can be a fun and challenging business venture, and it can be a serious money maker. Just like any business, however, there are important steps to take to find success with a screen printing business, as well as pitfalls to avoid to prevent business failure.

Regardless of how small or large your screen printing business is, or who your typical customer is, an online store can help you to grow and maintain your business. Online stores are easy to set up and manage, thanks to specialized software, apps and websites created just for this purpose.