Anatol blog

Pinholes: They’re a plague for screen printers everywhere. While you can deal with correcting pinholes in post-production, that’s far from ideal. Fixing pinholes takes time and money, and if a print is riddled with pinholes, it might end up in the scrap pile, costing you money. That’s why the best way to deal with pinholes […]

The pet industry brings in billions of bones, year after year, and the pet market has been growing at a dramatic rate for more than a decade. In 2016, the pet product market brought in $62.8 billion, up from $60.3 billion in 2015 and from $38.5 billion a decade before. Sixty-three percent of Americans own […]

A business card is an essential tool for networking and marketing not only your customers’ businesses, but also your own screen printing business. Design possibilities are limited only by your imagination, but there are some guidelines to follow to make sure your card produces the desired effect – generating interest in the business it represents […]

For every screen printing shop, screens are a major expense. Knowing how to clean, care for and store your screens properly can help you to get the maximum amount of life out of your screens, lowering the amount of money your shop spends on screens over time. Invest in the best screens possible Getting the […]

The market for screen printing on metal provides ample opportunities for screen printing businesses. To succeed in that market, screen printers have to understand the technical aspects of screen printing on metal substrates. Not all metal substrates are created equal, and not all inks will adhere to all metals. Laying down a great print means […]

Whether you’re starting a new screen printing business or looking to expand your existing shop, the importance of conducting careful market research can’t be overstated. Market research gives you a picture of the landscape in which your business will operate, from the economic conditions of the industry to the demographics of your customers and the performance of your competition.

Koozies — those insulating foam can and bottle holders — have become a mainstay at backyard barbecues, summer holiday picnics, tailgates and sporting and musical events. For consumers, koozies help keep drinks colder by insulating them from warm air and warm hands, and by wicking away condensation. They also help set apart cans and bottles from the crowd, so everyone can keep track of their own drinks at social gatherings. 

One of the best ways to keep your screen printing customers happy and returning with additional business is to produce their orders as quickly as you can without sacrificing quality. Reducing your turnaround time is a good way to separate your business from your competition, since many screen printing orders are highly time sensitive.

The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.

Businesses invest a lot of time in attracting new customers, often to the detriment of their existing customers. One of the best growth strategies for your screen printing business is to focus on building a loyal base of customers. Not only do loyal customers provide you with regular sales, they’ll also sing your praises and recommend your services to their friends and colleagues.

In today’s digital world, email marketing is a must for businesses large and small – and screen printing businesses are no exception. Email marketing is quick, easy, affordable and measurable, making it an invaluable addition to your existing marketing efforts. Sending out regular emails that your target market finds interesting and valuable is a great way to stay at the front of your customers’ minds and give your sales a boost.

Whether it’s your first screen printing machine or you’re looking to add another press to your setup, it can be tempting to go the used route. Screen printing presses – especially automatic machines – are big investments and every dollar counts for your business. You can save a bundle by opting for a used press over a new model, but there is some risk involved. If you’re set on purchasing pre-owned equipment, you have to do your research to make sure you’re getting a solid machine.