SCREEN PRINTING BUSINESS

For what seems like all of screen printing’s history, screen printers have laid down their art on basic cotton shirts. While basic cotton still might be the industry standard, there are countless shirt options available for screen printing.

Colleges and universities offer a vast opportunity for marketing your screen-printed goods.

If you’ve been thinking about starting your own screen printing business, you’ve likely been wondering just what you need to get your screen printing shop up and running.

Flash cure units are a mainstay in nearly every screen printing shop. They’re crucial when it comes to printing a white underbase or when printing abutting or overlapping colors.

How many times have you asked yourself, «I wonder how much I made on that screen printing job?» In order to find out, you really have to answer two different questions: What did I charge for the job and what were the total expenses incurred? The answer to the first question is relatively easy; it’s the total of your invoice less applicable taxes. The second question is a little more difficult to answer, as there’s a multitude of costs that go into your business and screen printing production.

Who are you selling your screen printed apparel to? Who are you trying to sell it to? You might have set up your screen printing shop with the simple goal of selling screen printed goods. But to execute an effective business plan and lead your shop toward success, you have to know your target market, or who is most likely to order your goods.

Children’s wear has always been a large component of the screen printing market. Sports jerseys, school apparel and child-sized souvenir and promotional clothing are the bread and butter of many screen printing shops.

Knowing when to raise your prices can help you protect profit margins. Knowing when and how to lower your prices through sales and promotions, on the other hand, can help you boost sales and attract new customers to your screen printing shop.

Running an efficient screen printing shop starts with reducing your waste. A print shop generates many different kinds of waste, from misprinted shirts to leftover ink and chemicals to cardboard boxes and other containers. And eliminating this waste isn’t always a straightforward process; some screen printing byproducts are potentially hazardous and require special attention. How do you get it all under control?

Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.

The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they’re part of a team, they also require clothing that keeps them safe.

The quality of your screen prints doesn’t matter if you’re not showcasing your products in an attractive way to your clients and potential clients.