SCREEN PRINTING

Who are you selling your screen printed apparel to? Who are you trying to sell it to? You might have set up your screen printing shop with the simple goal of selling screen printed goods. But to execute an effective business plan and lead your shop toward success, you have to know your target market, or who is most likely to order your goods.

Screen printing is a competitive industry, so it’s important to always be on the lookout for ways to separate your business from the pack. It’s hard to attract new customers (and retain existing ones) if you can’t catch their eye…and giving metal flake ink a try can help you do just that!

Children’s wear has always been a large component of the screen printing market. Sports jerseys, school apparel and child-sized souvenir and promotional clothing are the bread and butter of many screen printing shops.

Knowing when to raise your prices can help you protect profit margins. Knowing when and how to lower your prices through sales and promotions, on the other hand, can help you boost sales and attract new customers to your screen printing shop.

Running an efficient screen printing shop starts with reducing your waste. A print shop generates many different kinds of waste, from misprinted shirts to leftover ink and chemicals to cardboard boxes and other containers. And eliminating this waste isn’t always a straightforward process; some screen printing byproducts are potentially hazardous and require special attention. How do you get it all under control?

Price setting is a balancing act. You need to set prices that maintain your profit margins for your screen printing shop but feel fair and reasonable to your customers.

Growing your screen printing business happens in one of two ways: You expand your client base or you expand the services you offer. While marketing your current services to new customers will no doubt help you increase your business, offering new products and services provides the best of both worlds, as you can sell more to your existing clients and attract new clients with your expanded offerings.

The market for workwear can be a golden opportunity for garment decorators. Construction, emergency and industrial workers not only require clothing that shows they’re part of a team, they also require clothing that keeps them safe.

The quality of your screen prints doesn’t matter if you’re not showcasing your products in an attractive way to your clients and potential clients.

Even though the ingredients of most textile inks have become more eco-friendly over the years, it’s important to remember that they contain certain industrial chemicals. The disposal of these chemicals is usually closely regulated and often strictly enforced.

Is your screen printing shop ready to upgrade to an automatic screen printing press? If you’re consistently struggling to keep up with customer demand on your current manual setup, or if you’ve hit the point where you feel you need to increase your staffing, it’s probably time to start seriously considering an automatic press.

As the demands of decorating performance wear increasingly cross over into the world of fashion, it’s become necessary to develop new inks for screen printing. Given the strength and extreme stretch of many of these fabrics, it can be difficult to get the desired result, even with special additives. In response to these challenges, a number of ink manufacturers have developed silicone based inks.