Anatol Blog

An unmotivated staff can pose serious problems for your screen printing business. Only 33 percent of American workers report being fully engaged in their jobs, according to a Gallup report, and that majority of unmotivated workers results in more than $550 billion in lost productivity. A motivated staff keeps your screen printing shop running quickly and efficiently. And on top of that, happy, motivated employees help make your shop a pleasure to run and a pleasure to spend your work day in.

Most screen printers enter the business and open their own shops because they’re passionate about making great prints, and they know that screen printing can be a profitable business year after year. But running a business, especially as that business grows and adds employees, is about so much more than making sales and delivering a product. Your business’s success depends on your ability to lead your team toward your business vision.

Plastisol ink transformed the screen printing industry when it was introduced to the market in the 1970s. Since then, plastisol has become the industry standard. Why is plastisol ink so popular? 

When it comes to altering ink to get it to behave just how you want, ink additives can be invaluable. When you’re trying to get a print to look and feel just so, looking to create an eye-catching effect or printing on tricky substrates, screen printing ink additives are tools you can use to get your screen printing jobs to turn out just right. 

While scams and fraud meant to deprive people and businesses of their hard-earned money certainly aren’t a new concept, these days scams seem to be omnipresent. From over-the-phone scammers to credit card thieves, those who wish to do individuals and businesses harm make news daily.

In the digital age, marketing is constantly evolving. You probably know the importance of social media marketing for your business. At this point, every business must have a well-established Facebook page, at a minimum. But as Facebook has become a mainstay, the social media marketing audience is migrating, this time to visual social media.

When you start your own screen printing business, you face many challenges: Procuring the right location, finding the right equipment and formulating a business plan that will help you meet your goals. One challenge that can stump even the most prepared entrepreneur might come as a surprise: Choosing a name.

For those who are old enough to remember, “puff ink” brings to mind neon graphics and all-over 3D designs that were all the rage in the 1980s and early 1990s. The puff ink craze might have gone out of style with the Walkman, but that doesn’t mean puff ink doesn’t have its place in modern screen print designs. When used right, puff ink can add a fun textural element to your screen prints, and if you’ve never given this specialty ink a try, it’s time to see how puff ink can transform your screen printing.

For screen printers, team apparel can generate big business. From local school sports teams to rec leagues to local colleges and universities, there’s plenty of business to be had. Contracting with a team can result in repeat business, year after year, and it brings more than just jerseys: Think  warm-up gear, hats, team jackets and fan apparel. So if your screen printing shop isn’t already churning out team apparel, it’s something you should be looking into.

Tri-blend shirts have become a major force in the fashion industry since their introduction a decade ago. In the custom apparel industry, tri-blend fabrics have become a customer favorite. But these blended garments present their unique blend of decorating challenges. To be able to profit from the popularity of tri-blend garments, screen printers have to know how best to print on them.

The demand for branded corporate apparel will never fade. Corporate uniforms, in particular, allow companies to create a cohesive look for their employees that solidifies the company image and helps customers identify company representatives.

In screen printing, your final product is only as good as your artwork. Working hard to eliminate artwork mistakes — which happen in even the most experienced shops — can help your shop produce higher quality prints with more consistency. To help you create better quality control in your art department, here are some common screen printing artwork mistakes to avoid.