{"id":4453,"date":"2018-05-08T13:51:06","date_gmt":"2018-05-08T13:51:06","guid":{"rendered":"https:\/\/anatol.com\/?p=4453"},"modified":"2023-05-01T13:23:58","modified_gmt":"2023-05-01T13:23:58","slug":"guide-to-successful-summertime-screen-printing-part-1","status":"publish","type":"post","link":"https:\/\/anatol.com\/ru\/guide-to-successful-summertime-screen-printing-part-1\/","title":{"rendered":"Guide to Successful Summertime Screen Printing (Part 1)"},"content":{"rendered":"
The screen printing business changes with the season. Different seasons bring different challenges and different demands from customers. To help you prepare you business for a successful summer, we\u2019ve prepared our two-part Guide to Successful Summer Screen Printing. Our first blog in the series will focus on summer merchandising and marketing.<\/em><\/p>\n If you\u2019re not adjusting your product offerings throughout the year, you should be. While t-shirts and\u00a0hoodies<\/a>\u00a0are always in demand, customers\u2019 preferences will change depending on the season. When deciding what to offer for the summer, here are some things to consider!<\/p>\n Come summer, people are looking for great styles that keep them cool and comfortable. Tank tops, jersey dresses, polo shirts and baseball tees all make for great summertime apparel. Depending on\u00a0your target market,<\/a>\u00a0you can even consider jersey shorts, bathing suit coverups and beach bags. While sales of heavy-weight\u00a0fleece sweatshirts<\/a>\u00a0might drop during hot summer months, lighter weight terry sweatshirts or lightweight jackets are a nice option for cooler summer months. If you\u2019re looking to go beyond apparel, consider summertime hobbies: aprons and glassware are fun for summer cookouts, and beach towels, blankets and insulated bags are great for beach getaways. Other summertime items that make for great screen-printed products include\u00a0drink koozies<\/a>\u00a0and water bottles, golf towels and golf balls, and umbrellas.<\/p>\n Summer also brings a change in color palette. Come summer heat and sunshine, consumers generally search for more vibrant colors. Depending on your demographics, that could mean softer pastel colors, or it could mean fun, bright neon colors, which have seen a resurgence in popularity in recent years. You also might find customers looking for products with fun summer patterns, such as tropical prints, floral patterns, bold beach stripes, classic nautical stripes or summertime checks and plaids. While basic colors will always be a mainstay, make your shop more colorful and give your customers more options by embracing summertime colors and prints.<\/p>\n In summer, people often seek softer, lighter fabrics to keep them cool and dry on hot days. Heavy-weight cottons give way to combed cottons or\u00a0poly-cotton blends.<\/a>\u00a0Moisture-wicking performance fabrics have become increasingly popular because they keep wearers cool, avoid wrinkling and dry quickly to maintain comfort. Performance fabrics are especially great to offer for\u00a0sports teams<\/a>, sporting events and golfwear. As you shop for the specific summer garments, keep in mind that a nice drape is especially important when it comes to lightweight summer garments.<\/p>\nPopular Summer Styles<\/h2>\n
Trendy Summertime Colors and Prints<\/h2>\n
The Best Fabrics for Summertime<\/h2>\n
Marketing Your Summer Apparel<\/h2>\n