{"id":13751,"date":"2019-01-23T15:53:38","date_gmt":"2019-01-23T15:53:38","guid":{"rendered":"https:\/\/anatol.com\/?p=13751"},"modified":"2021-10-21T08:53:56","modified_gmt":"2021-10-21T08:53:56","slug":"8-new-years-resolutions-for-your-screen-printing-business","status":"publish","type":"post","link":"https:\/\/anatol.com\/ru\/8-new-years-resolutions-for-your-screen-printing-business\/","title":{"rendered":"8 New Year\u2019s Resolutions for Your Screen Printing Business"},"content":{"rendered":"

Have you set your new year\u2019s resolutions yet? Many people use this time of year to evaluate and set goals in their personal lives; the new year also provides owners with the perfect reminder to evaluate their businesses, set goals and strategies for the coming year and tackle projects that often fall by the wayside. To help set yourself up for success and growth in 2019, here are some resolutions to consider for your screen printing shop.<\/p>\n

1. Make time for goal setting and strategic planning<\/h2>\n

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When was the last time you updated your business plan? When was the last time you looked through it? This new year, dust off your plan and see how well your business lines up with your plan. Make corrections where needed. Next, think about what your goals need to be in 2019 to take your shop toward your long-term vision. Write down your goals for the year, then break that down into the steps you need to take each month to achieve that goal. Determine what benchmarks you will use throughout the year to measure your progress toward your goals. Commit each week to sitting down and creating a to-do list that applies directly toward achieving your goals.<\/p>\n

2. Evaluate your pricing<\/h2>\n

Many screen printers are hesitant to raise their prices. Keeping prices static for too long may be a disservice to your business. The new year is the perfect time to evaluate your pricing. Look at how long it has been since your prices have increased. Consider your supply costs \u2014 If you fail to raise prices as your costs for materials, labor and energy rise, you will be making less and less over time. Finally, look at your competitors to see how they are pricing similar products and services. While it\u2019s true that raising prices by too much or raising them too often can drive away customers, if you fail to bring prices in line with your costs or your market, your screen printing business will be making less and less per product and you’ll have to work harder to bring in the same amount of income.<\/p>\n

For more tips on adjusting your prices, check out The Delicate Matter of Raising Your Screen Printing Prices<\/a><\/p>\n

3. Realign your staffing, as needed<\/h2>\n

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In any small business, the owner and the employees tend to wear many hats, picking up the slack and lending a hand wherever is needed. Screen printing shops are no exception. While teamwork and the willingness to tackle any task is important, it also might lead to inefficient staffing and unclear staff responsibilities. For the new year, look at your staff to see if their time is being allocated in the most efficient way possible. Take the time to outline each position in your shop, and reallocate staff where needed. Most importantly, look to see where you can delegate some responsibilities. Putting higher-level tasks on your employees\u2019 plates can help them grow with and feel more invested in your business. Delegating also frees up some of your time so you can focus on the elements of your plan that will keep your shop growing.<\/p>\n

4. Reduce misprints<\/h2>\n

Misprints are a problem in every screen printing shop. They cost you money and waste your staff\u2019s time. They also can delay delivery on customer orders and slow your production. Nearly every shop has a goal of lowering their percentage of misprints, but few take the time to strategize how they will accomplish this. Reducing misprints begins with identifying what causes misprints in your shop. Know whether pinholes, mismatched colors or art errors are to blame for the majority of your misprints. If you don\u2019t already, create a catalog of misprints so you know when they occur, how often they occur and what the causes are. Once you understand what\u2019s causing misprints in your shop, it’s possible to create procedures that will help reduce the instances of misprints.<\/p>\n

Find more info on reducing misprints here: How to Avoid Screen Printing Misprints (and How to Reuse Them When They Happen Anyway)<\/a><\/p>\n

5. Create a marketing plan<\/h2>\n

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Reaching new customers and engaging existing customers comes down to marketing. It is nearly impossible to reach your sales and growth goals if you don\u2019t have a marketing plan in place. In creating your marketing plan, evaluate what initiatives have been successful in the past and consider areas of marketing that your business isn\u2019t taking advantage of. Some elements you will want to include in your plan are:<\/p>\n