Screen printing can be as lucrative as it is creative! Here's how to start making money from screen printing in your own home.
March 20, 2018
Screen printing makes an attractive option for people who would like to own and operate their own businesses. Screen printing is fun and creative, it offers many marketing opportunities, it can be run as a one-man operation and the equipment is small enough to set up in a garage, basement or spare room.
Custom music merchandise is a big opportunity for screen printers - here are some ways to make the most of it!
March 16, 2018
When you think of custom decorated apparel, band shirts are probably some of the first items that come to mind. Musicians and record labels use t-shirts - in addition to a huge variety of other custom products - to promote their albums and tours, making the music industry a huge market for screen printed goods.
The market for promotional pet products is huge - and still growing! Here are some ways your screen printing business can capitalize.
March 12, 2018
The pet industry brings in billions of bones, year after year, and the pet market has been growing at a dramatic rate for more than a decade. In 2016, the pet product market brought in $62.8 billion, up from $60.3 billion in 2015 and from $38.5 billion a decade before. Sixty-three percent of Americans own pets, and pet owners love to spoil their furry family members. As a screen printer, you have plenty of opportunities to capture a portion of the pet market with promotional pet products.
Careful market research is the key to understanding your business, your customers and your competition. Here are some tips for researching effectively.
March 02, 2018
Whether you're starting a new screen printing business or looking to expand your existing shop, the importance of conducting careful market research can't be overstated. Market research gives you a picture of the landscape in which your business will operate, from the economic conditions of the industry to the demographics of your customers and the performance of your competition.
Marketing your screen printed goods to hotels, resorts, festivals and other destinations can open up big sales opportunities for your business.
February 20, 2018
The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.
As a screen printing business owner, you're probably always on the lookout for new customers. But don't neglect your existing ones - retain them!
February 19, 2018
Businesses invest a lot of time in attracting new customers, often to the detriment of their existing customers. One of the best growth strategies for your screen printing business is to focus on building a loyal base of customers. Not only do loyal customers provide you with regular sales, they’ll also sing your praises and recommend your services to their friends and colleagues.
Email marketing is a valuable tool for businesses of all sizes, but you have to put in the effort to do it right!
February 16, 2018
In today's digital world, email marketing is a must for businesses large and small - and screen printing businesses are no exception. Email marketing is quick, easy, affordable and measurable, making it an invaluable addition to your existing marketing efforts. Sending out regular emails that your target market finds interesting and valuable is a great way to stay at the front of your customers' minds and give your sales a boost.
New advances in technology are helping screen printing keep pace with the rise of digital printing.
February 08, 2018
Screen printing remains the top method for garment decoration for a variety of reasons. It’s a straightforward, versatile and time-tested process that’s economical for high-volume printing and delivers great results on almost any substrate. However, emerging new technologies have created some doubts about screen printing’s future. So where might the screen printing industry be headed in coming years?
Screen printing's origins can be traced back to ancient times - how did it become the thriving industry it is today?
February 08, 2018
Today’s screen printing industry seems like a completely modern endeavor, with computer-based design, commercial-grade electric screen printing machines, special effects inks, UV lights and commercial dryers. The reality, however, is that screen printing has had a long history, evolving through the ages as people look for different ways to decorate paper, material and even buildings. So how did the high-tech screen printing industry of today come about?
To maintain success at your screen printing shop, you need to identify your goals and how to accomplish them.
February 06, 2018
What are you working toward at your screen printing business? If you don’t have goals in place — and an action plan to meet them — you’re flying blind in your business. Having a goal for your business helps you to keep your focus, guides your decision making and motivates you and your staff as you work toward a common purpose.
In order to reach the goals you've set for your screen printing business, you have to keep your team moving together in the right direction - here's how.
January 29, 2018
An unmotivated staff can pose serious problems for your screen printing business. Only 33 percent of American workers report being fully engaged in their jobs, according to a Gallup report, and that majority of unmotivated workers results in more than $550 billion in lost productivity. A motivated staff keeps your screen printing shop running quickly and efficiently. And on top of that, happy, motivated employees help make your shop a pleasure to run and a pleasure to spend your work day in.
As you build a team to help your screen printing business grow, they'll look to you for leadership. Here are some tips to keep everyone working together toward common goals.
January 25, 2018
Most screen printers enter the business and open their own shops because they’re passionate about making great prints, and they know that screen printing can be a profitable business year after year. But running a business, especially as that business grows and adds employees, is about so much more than making sales and delivering a product. Your business’s success depends on your ability to lead your team toward your business vision.
While the internet has made it easier than ever to do business, it's also made businesses more susceptible to scams and fraud. Here are some tips for staying safe.
January 17, 2018
While scams and fraud meant to deprive people and businesses of their hard-earned money certainly aren’t a new concept, these days scams seem to be omnipresent. From over-the-phone scammers to credit card thieves, those who wish to do individuals and businesses harm make news daily.
Screen printing is a visual art, so it lends itself perfectly to visual social media platforms you can use to market your business.
January 17, 2018
In the digital age, marketing is constantly evolving. You probably know the importance of social media marketing for your business. At this point, every business must have a well-established Facebook page, at a minimum. But as Facebook has become a mainstay, the social media marketing audience is migrating, this time to visual social media.
Starting a screen printing business? Don't underestimate the importance of a good name!
January 09, 2018
When you start your own screen printing business, you face many challenges: Procuring the right location, finding the right equipment and formulating a business plan that will help you meet your goals. One challenge that can stump even the most prepared entrepreneur might come as a surprise: Choosing a name.