A mission statement might seem insignificant, but it can play a big role in keeping your business on track!
June 15, 2018
What drives your business? You likely know why you got into the screen printing business and what benefits you hoped to provide your customers. But do your customers know? Do your employees? And do your employees know how they fit into your overall business plan? Even as a business owner, as you go through your operations, day in and day out, it can be difficult to lose sight of why you’re doing what you do.
When you're busy with day to day operations, it can be easy to overlook your business's overall financial health. Here are some tips to keep you on track!
June 04, 2018
If your screen printing business is humming along, with orders rolling in and sales increasing, it’s easy to assume that your business’s finances are in perfect shape. Running your business well means making it a habit of inspecting your finances in a more in-depth way.
Summer weather can have a big impact on your screen printing operations - here are some ways to cope with high temperature and high humidity!
May 11, 2018
The screen printing business changes with the season. Different seasons bring different challenges and different demands from customers. To help you prepare your business for a successful summer, we’ve prepared our two-part Guide to Successful Summer Screen Printing. Our second blog in the series will focus on how the summer weather can affect your screen printing operations.
Summertime offers unique opportunities for screen printers - here's how you can take advantage!
May 08, 2018
The screen printing business changes with the season. Different seasons bring different challenges and different demands from customers. To help you prepare you business for a successful summer, we’ve prepared our two-part Guide to Successful Summer Screen Printing. Our first blog in the series will focus on summer merchandising and marketing.
Copyrights are a serious issue for screen printers. Here are some tips to avoid infringement and protect your own work!
April 25, 2018
Technology has made creating images to print on shirts, coffee mugs, tote bags and other sellable goods much easier. But with a world of ideas available with a quick Google search, technology opens the door to a higher likelihood of copyright infringement.
Are your marketing efforts not quite getting the job done? Here are some ideas you might not have thought of!
April 20, 2018
To achieve any measure of financial success as a screen printer, you have to put maximum effort into marketing your business. So you've got a user- and search engine-friendly website, active social media channels, a content marketing strategy and some local advertisements - but you're still falling short when it comes to generating new leads. What else can you try?
Putting in the effort to properly train your screen printing employees can pay off in a big way!
April 10, 2018
Are you equipping your employees to be the best at their jobs that they can be? Do they understand how their role fits into the overall operation of your screen printing business? If you’re not routinely implementing and refining a training program, the answer to those questions is likely no.
Few marketing efforts are as effective as referrals and positive word-of-mouth advertising. Here are some tips to help you benefit from them!
April 05, 2018
Advertising and marketing are expensive and time consuming. Of course, they’re necessary for helping your business to grow and flourish. But what if there was a way for you to advertise your screen printing business for little to no cost, and with more success? In fact, there is!
Networking can seem scary, but it doesn't have to be! Here are some tips to make the most out of it.
March 29, 2018
What determines the success of your screen printing business? You might say it’s the ability to turn out the best prints on time to meet your customers’ needs and their deadlines. And while those are important parts of a successful screen printing business, there’s another factor that’s just as important: Connections. Your ability to connect with the people who need your services plays more of a role in building a successful business than your screen printing know-how.
Screen printing can be as lucrative as it is creative! Here's how to start making money from screen printing in your own home.
March 20, 2018
Screen printing makes an attractive option for people who would like to own and operate their own businesses. Screen printing is fun and creative, it offers many marketing opportunities, it can be run as a one-man operation and the equipment is small enough to set up in a garage, basement or spare room.
Custom music merchandise is a big opportunity for screen printers - here are some ways to make the most of it!
March 16, 2018
When you think of custom decorated apparel, band shirts are probably some of the first items that come to mind. Musicians and record labels use t-shirts - in addition to a huge variety of other custom products - to promote their albums and tours, making the music industry a huge market for screen printed goods.
The market for promotional pet products is huge - and still growing! Here are some ways your screen printing business can capitalize.
March 12, 2018
The pet industry brings in billions of bones, year after year, and the pet market has been growing at a dramatic rate for more than a decade. In 2016, the pet product market brought in $62.8 billion, up from $60.3 billion in 2015 and from $38.5 billion a decade before. Sixty-three percent of Americans own pets, and pet owners love to spoil their furry family members. As a screen printer, you have plenty of opportunities to capture a portion of the pet market with promotional pet products.
Careful market research is the key to understanding your business, your customers and your competition. Here are some tips for researching effectively.
March 02, 2018
Whether you're starting a new screen printing business or looking to expand your existing shop, the importance of conducting careful market research can't be overstated. Market research gives you a picture of the landscape in which your business will operate, from the economic conditions of the industry to the demographics of your customers and the performance of your competition.
Marketing your screen printed goods to hotels, resorts, festivals and other destinations can open up big sales opportunities for your business.
February 20, 2018
The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.
As a screen printing business owner, you're probably always on the lookout for new customers. But don't neglect your existing ones - retain them!
February 19, 2018
Businesses invest a lot of time in attracting new customers, often to the detriment of their existing customers. One of the best growth strategies for your screen printing business is to focus on building a loyal base of customers. Not only do loyal customers provide you with regular sales, they’ll also sing your praises and recommend your services to their friends and colleagues.