Putting in the time and effort to avoid these common mistakes is the first step toward moving out of "rookie" status.
March 23, 2018
When you take up screen printing, you realize just how many factors go into creating great prints press run after press run. If you feel like you’re doing everything right but still end up with frequent misprints, smudges and other problems, it might help to take a look at some of the most common mistakes rookie screen printers make. It’s worth asking yourself: Are some of these mistakes interfering with your prints?
Looking for a great way to show off your screen printing creativity? Concert posters are a classic option!
March 21, 2018
When it comes to gig posters, what started as a simple way of advertising concerts has become an art form all its own. Modern gig posters are just as likely to be found hanging in a gallery or exhibition as they are to be found posted on the walls of a concert hall or theater.
Screen printing can be as lucrative as it is creative! Here's how to start making money from screen printing in your own home.
March 20, 2018
Screen printing makes an attractive option for people who would like to own and operate their own businesses. Screen printing is fun and creative, it offers many marketing opportunities, it can be run as a one-man operation and the equipment is small enough to set up in a garage, basement or spare room.
Custom music merchandise is a big opportunity for screen printers - here are some ways to make the most of it!
March 16, 2018
When you think of custom decorated apparel, band shirts are probably some of the first items that come to mind. Musicians and record labels use t-shirts - in addition to a huge variety of other custom products - to promote their albums and tours, making the music industry a huge market for screen printed goods.
The market for promotional pet products is huge - and still growing! Here are some ways your screen printing business can capitalize.
March 12, 2018
The pet industry brings in billions of bones, year after year, and the pet market has been growing at a dramatic rate for more than a decade. In 2016, the pet product market brought in $62.8 billion, up from $60.3 billion in 2015 and from $38.5 billion a decade before. Sixty-three percent of Americans own pets, and pet owners love to spoil their furry family members. As a screen printer, you have plenty of opportunities to capture a portion of the pet market with promotional pet products.
Careful market research is the key to understanding your business, your customers and your competition. Here are some tips for researching effectively.
March 02, 2018
Whether you're starting a new screen printing business or looking to expand your existing shop, the importance of conducting careful market research can't be overstated. Market research gives you a picture of the landscape in which your business will operate, from the economic conditions of the industry to the demographics of your customers and the performance of your competition.
Printing koozies is an easy and inexpensive way to expand your screen printing shop's offerings. Here's how to get started!
March 01, 2018
Koozies — those insulating foam can and bottle holders — have become a mainstay at backyard barbecues, summer holiday picnics, tailgates and sporting and musical events. For consumers, koozies help keep drinks colder by insulating them from warm air and warm hands, and by wicking away condensation. They also help set apart cans and bottles from the crowd, so everyone can keep track of their own drinks at social gatherings.
A big part of keeping your customers happy is filling their orders in a timely fashion - here are some tips for doing just that.
February 23, 2018
One of the best ways to keep your screen printing customers happy and returning with additional business is to produce their orders as quickly as you can without sacrificing quality. Reducing your turnaround time is a good way to separate your business from your competition, since many screen printing orders are highly time sensitive.
Marketing your screen printed goods to hotels, resorts, festivals and other destinations can open up big sales opportunities for your business.
February 20, 2018
The travel and hospitality industries are always booming, and where people are vacationing, touring, eating and drinking, they’re buying t-shirts, bags, glasses and more customized with their destination’s logo. Nearly every locale has destination spots, whether you’re in a tourism hot spot or located near a local amusement park, microbrewery or annual music festival site. For screen printers, that means the hospitality and tourism markets provide ample business opportunities. Once you’ve located local tourist hot spots, there are a few strategies you can use to successfully pitch your products to potential clients.
As a screen printing business owner, you're probably always on the lookout for new customers. But don't neglect your existing ones - retain them!
February 19, 2018
Businesses invest a lot of time in attracting new customers, often to the detriment of their existing customers. One of the best growth strategies for your screen printing business is to focus on building a loyal base of customers. Not only do loyal customers provide you with regular sales, they’ll also sing your praises and recommend your services to their friends and colleagues.
Email marketing is a valuable tool for businesses of all sizes, but you have to put in the effort to do it right!
February 16, 2018
In today's digital world, email marketing is a must for businesses large and small - and screen printing businesses are no exception. Email marketing is quick, easy, affordable and measurable, making it an invaluable addition to your existing marketing efforts. Sending out regular emails that your target market finds interesting and valuable is a great way to stay at the front of your customers' minds and give your sales a boost.
Screen printing's origins can be traced back to ancient times - how did it become the thriving industry it is today?
February 08, 2018
Today’s screen printing industry seems like a completely modern endeavor, with computer-based design, commercial-grade electric screen printing machines, special effects inks, UV lights and commercial dryers. The reality, however, is that screen printing has had a long history, evolving through the ages as people look for different ways to decorate paper, material and even buildings. So how did the high-tech screen printing industry of today come about?
To maintain success at your screen printing shop, you need to identify your goals and how to accomplish them.
February 06, 2018
What are you working toward at your screen printing business? If you don’t have goals in place — and an action plan to meet them — you’re flying blind in your business. Having a goal for your business helps you to keep your focus, guides your decision making and motivates you and your staff as you work toward a common purpose.
You can find good deals on used machines, but be sure to do some careful research!
February 02, 2018
Whether it's your first screen printing machine or you're looking to add another press to your setup, it can be tempting to go the used route. Screen printing presses - especially automatic machines - are big investments and every dollar counts for your business. You can save a bundle by opting for a used press over a new model, but there is some risk involved. If you're set on purchasing pre-owned equipment, you have to do your research to make sure you're getting a solid machine.
In order to reach the goals you've set for your screen printing business, you have to keep your team moving together in the right direction - here's how.
January 29, 2018
An unmotivated staff can pose serious problems for your screen printing business. Only 33 percent of American workers report being fully engaged in their jobs, according to a Gallup report, and that majority of unmotivated workers results in more than $550 billion in lost productivity. A motivated staff keeps your screen printing shop running quickly and efficiently. And on top of that, happy, motivated employees help make your shop a pleasure to run and a pleasure to spend your work day in.